Following our work for the town of Kadaň, the new brand and visual identity for Klášterec nad Ohří marks our second project in this region. The town aspires to become a prominent spa destination focused on hydrotherapy and is currently investing in the development of spa tourism. As part of this transformation, the municipality launched a closed design competition to establish a new brand and visual identity that would better reflect its potential. Our winning concept presents Klášterec not only as a welcoming place to live but also as a town rich in character-shaped by the meanders of the Ohře River, baroque architecture and sculpture, and the heritage of Thun porcelain factory. A central element of the identity is the custom-designed typeface Kyselka, which details echo the fluidity of water and form the foundation of the entire visual language.
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