CZ
Pasta Krusta
Pasta Krusta

Brand
and visual identity
of an Italian bistro

Pasta Krusta is an Italian bistro located in the prestigious Vodičkova Street in the very center of Prague. The concept of the restaurant is based on the ability to build your own menu exactly according to your personal taste, while drawing on authentic and original Italian recipes with an emphasis on high-quality ingredients and honest preparation. The Pasta Krusta brand is built around the story of chef Fulvio, who comes to Prague to open his new bistro and reveal the true magic of Italian gastronomy. The architectural design of the interior was created in collaboration with Ateliér SAD, and the brand’s visual language is also reflected in the interior architecture. Our studio contributed to the creation of the complete visual communication—from logo and identity design, through product photography and launch campaign, to menu boards, packaging design, and interior applications. The result is a cohesive visual world that supports the character of the brand and enhances the overall experience of visiting the bistro.

Authors

Markéta Hanzalova

Miroslav Roubíček

Marketing LuckyU
Photo

Andrea Thiel Lhotáková

Archiv Pasta Krusta

Architecture Atelier SAD
Project Branding
 
Pasta Krusta
Pasta Krusta
Pasta Krusta
Pasta Krusta
Pasta Krusta
Pasta Krusta
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