Currently the only university in Czech Repiublic offering a dedicated program in creative writing. Literary Academy builds on the legacy of the original institution founded by writer Josef Škvorecký. The university’s management approached us to develop an entirely new logo and communication strategy — one that would highlight its literary focus and attract a new generation of students. The new logo is more of a literary form than a conventional mark. It becomes a sentence. This idea extends throughout the visual identity, where literary expression is treated as a core graphic element. The name of the school is subtly embedded within sentence structures, creating space for a playful, text-driven identity.
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